Navigating the vast world of medicine as a civilian can be overwhelming, and Miteme sets out to solve that for the Japanese people. Through a series of facilitated client workshops, we narrowed in on their key objectives and overall ambitions.

Two design concepts were created, and the client selected the one we called 'The Future of Pharmacy'. This direction had a strong focus on a professional tone of voice, approachable imagery, functional interaction design, and a polished aesthetic.

The overall visual expression is soft, clean, and minimal. With an emphasis on clever micro interactions and advising content, we created an empowering platform that is fast and easy to use.