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Miteme

An impactful, professional, and guiding digital experience for the future of pharmacy.

The new Miteme website shown in two iPhones, a desktop computer and an iPad
Services

Art direction
Branding
Interaction design
Prototyping
Web design

In collaboration with

Kontrapunkt

Navigating the vast world of medicine as a civilian can be overwhelming, and Miteme sets out to solve that for the Japanese people. Through a series of facilitated client workshops, we narrowed in on their key objectives and overall ambitions.

Two design concepts were created, and the client selected the one we called 'The Future of Pharmacy'. This direction had a strong focus on a professional tone of voice, approachable imagery, functional interaction design, and a polished aesthetic.

The overall visual expression is soft, clean, and minimal. With an emphasis on clever micro interactions and advising content, we created an empowering platform that is fast and easy to use.

Disclaimer: This project is still in its conceptual stage.

An overview of the new Miteme brand universe
Brand universe
A snapshot of an online client workshop
Snapshot from client workshop
Various user interface elements from the new Miteme website
Soft and friendly aesthetic
An image of two people smiling while talking
Various overlays on the new Miteme website shown inside an iPad
Overlays
The main navigation of the new Miteme website shown inside an iPad and an iPhone
Main navigation
Various mobile design layouts of the new Miteme website shown inside five iPhones on a row
Optimized for mobile
An editorial blog page shown inside an iPad and two iPhones
Long-form content pages
A product category page on the new Miteme website shown in an iPad and an iPhone
Product overview page
The landingpage of the new Miteme website
Landingpage
Two men smiling while looking natural
A product detail page of the new Miteme website shown in an iPad and an iPhone
Product detail page
An overview of the different core website page types on the new Miteme website
Page type overview
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Reviewed logo on top of graphical element
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