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About

87 Studio is the work of Bo Floejborg, an award-winning Designer and Creative Director.

Image of Bo Floejborg sitting on a couch
Background

With over 15 years of experience in the creative industry, I bring a diverse and varied skill set to every project and opportunity.

No matter the challenge, I always push the work, and myself, to deliver something fresh and on-brief.

‍Throughout my career, I have served as the lead creative on a wide range of projects for clients including adidas, Google, Jägermeister, Microsoft, Pepsi, and Volkswagen.

My true passion lies in branding, design and art direction — and applying those disciplines to new platforms and technologies to create unique digital outputs.

Highlights

50+

Projects completed

15

Years experience

30+

Awards won

Visual design collage
Approach

Throughout my career, I have perfected my approach to solving my clients' needs through clever design thinking and skillful execution.

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A collage of website design shown an iPhone and desktop computer

Strategic Branding

More than just good looks! We can't forget about the personality of your brand. With a strategic approach to branding, I ensure that the solution created aligns with your core business principles and values.

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A collage of website design shown an iPhone and desktop computer

Digital Brand Activation

In today's digital-first world, it's crucial to cater to the needs of today's consumers. As most brands are experienced online, I prioritize this aspect when creating or refreshing your brand.

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A collage of website design shown an iPhone and desktop computer

Webflow Development

Building and maintaining a website requires a lot of work! That's why I choose to work with Webflow, as it ensures a fast and collaborative process when building your new bespoke website.

Testmonials

The most kick-ass Lead UI Designers I've worked with! What sets his work apart is not just his visual creativity, but also his understanding of the companies and stakeholders he collaborates with. It's that extra level of expertise that comes from experience in the field.

He is, and always will be, one of the go-to Designers when trust and timely delivery is critical.

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Jared Tredly

Partner - Design Recruiting, Bamboo Crowd

87 Studio did a comprehensive brand analysis that led to a concise consolidation of our identity. This was made possible through patient listening sessions with individuals at our design firm, as well as a discovery of the company's history and the present landscape.

Our firm will never be the same after the organic transformation with 87 Studio.

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Walter Rodríguez Meyer, PLA

Founding Principal, Local

Bo is a highly collaborative and exceptionally talented designer. He always pushes himself and others to deliver compelling, thoughtful design solutions. He would be an excellent addition to any creative team looking to level up their design output.

Looking forward to working with him again in the future!

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Brad McDonald

Global Managing Director at DVXD