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Reviewed

A complete rebrand and website for a big player in the online review business.

The new Reviewed website shown in an iPhone, desktop computer and two iPads

Services

Art direction
Branding
Digital design
Interaction design
User experience

In collaboration with

Beyond

Reviewed.com is known for creating high-quality, extremely thorough reviews. They characterize themselves as a team of product experts (geeks, in truth) that put in the hard work of testing products so you don't have to. To put things into perspective: when testing a vacuum cleaner, they make their own dirt to ensure proper suction granularity.

Communicating this scientific—and unapologetically nerdy—personality without losing touch with the brand’s approachable side was our primary objective for the new brand identity.

Initial design concept sketches

Initial design concepts

The brand

We wanted to create a bold and colorful brand with an approachable personality, while ensuring the brand was perceived as professional and modern.

We characterized this new brand persona as “your nerdy friend who knows what’s up.”

Brand color palette

Typeface selection

Font weights and italics

Logo variations

Version one of the super graphic used in an interesting composition

Super graphic

Version two of the super graphic used in an interesting composition

Alternative composition

Iconography

Various brand application

Physical brand application

Version three of the super graphic used in an interesting composition

Super graphic

The website

To keep the website manageable for the user, we created a structured, dynamic content system that was reused throughout the different page types of the website.

By pairing the dynamic content system with a bold use of color, we created an expressive visual language that communicates the new brand values.

4 wireframe pages shown in a collage

Wireframes

Various digital interactions

Underline hover effect

Hover effect on product cards on the new Reviewed website

Elevation in interaction design

The new Reviewed landingpage shown in an iPhone and an iPad

Responsive layout

A collage of the new Reviewed website shown in various devices

Digital brand application

Three core page types of the new Reviewed website

Page type overview

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