See case
Local

A dynamic yet timeless brand for an aspirational landscape architecture firm.

Four devices showing various webpages from the Local website
Services

Art direction
Branding
Interaction design
Prototyping
Web design
Webflow development

Photography by

Matt Carr

Local aims to enrich the communities they touch with their work. Everything they do is ecologically sound, resilient, and human-centered.

By building on their core values, I created a vibrant and energetic brand identity that can stand the test of time. Furthermore, I discovered that the horizontal nature of landscape architecture was an unexplored visual concept. Therefore, it became the top priority to integrate this concept into the brand universe. It served as the foundation for the typography, logo, animations, and interaction design on the website.

The website was built from the ground up in Webflow, including a tailored content management system (CMS), so Local could continue to evolve the website internally in the future.

An overview of the Local brand universe
Brand universe
Logo construction
A visual showing how the Local super graphic is constructed
Super graphic construction
A totebag and two pins showing the new Local branding
Physical brand application
Two tshirts showing the new Local branding
Physical brand application
An overview of the different colors used for blueprint protectors with the new Local branding
Blueprint protector
An overview of the different types of business cards with the new Local branding
Business cards
Lifestyle photography from the Local office
Lifestyle photography
A hardhat and a blueprint with the new Local branding
Hard hat and blueprint
A van with the new Local branding
Van vinyl
Two Local employees working together on a new project
Natural interactions
Three posters on a wall with the new Local branding
Out of home branding
An overview of the brand guidelines for Local
Brand guidelines
The landingpage of the new Local website shown in an iPad and iPhone
Landingpage
A project page of the new Local website shown in an iPad and iPhone
Project page
The horizontal scrolling effect on the landingpage on the Local website
Horizontal scroll experience
An editorial content page on the new Local website shown in an iPad and two iPhones
Responsive layouts
The expanded fullscreen navigation on the Local website
Immersive fullscreen navigation
A close up photograph of a Local employee
Authentic people
The dynamic color application used on the project pages of the Local website
Dynamic color application for projects
The landingpage of the Local website
Landingpage
The founder, Walter, woking in a group interaction
Group interactions
A project page of the Local website shown in an iPad and iPhone
Project page
An overview of the different webpage types of the new Local website
Page type overview
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