Better Cover was a new offering that needed to be established within the company. To make it stand out, we focused on creating empathetic storytelling, relatable imagery, and a smooth user journey.
The new offering needed to appear visually unique, while still feeling connected to the core brand universe. Therefore, we utilized Better's impressive illustration library to enhance the visual communication.
Furthermore, we defined a completely new onboarding flow to make it easy for new customers to sign up and get covered correctly. This streamlined process ensures a seamless experience for users.