We set out to create a layout system that was as minimal as possible, yet retained a recognizable design aesthetic. We achieved this through a "Swiss style" design approach, focusing on alignment, font hierarchy, and white space.

Additionally, we developed a custom hero image animation pattern we called 'The Portal' to ensure an immersive online experience while browsing the website.

To maintain a minimalistic design, we utilized a clean grayscale color palette, with the vibrant green brand color used sparingly to create focus when needed.