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Seeking Alpha

A sharp and intelligent digital experience for the world’s largest investing community.

A collection of devices showing the new Seeking Alpha website
Services

Branding
Design system
Interaction design
Prototyping
Web design

In collaboration with

Product Inc

Seeking Alpha is a well-known and established force in the investment world. We tapped into their extensive collective knowledge of the stock market, their unrivaled investor community, and smart investment insights to create a powerful and functional online experience.

With a utilitarian focus, we created a logged-in experience where you can monitor your portfolio, news, gain insights, and explore different stocks all within one platform. It functions as a tailored dashboard with a dynamic side navigation that you can customize to fit your specific needs.

Seeking Alpha is all about empowering their users to make smart investment decisions, so we made it a priority to connect the dots and make it easy for their users to find the information and advisors they are looking for.

A visual overview of the new brand universe for Seeking Alpha
Brand universe
A visual overview of the look and feel of the user interface in the new Seeking Alpha website
User interface look and feel
man looking at laptop computer
An outtake from the Seeking Alpha design system
Design system guide
Two iPad showing what overlays look like on the new Seeking Alpha website
Overlays with second layer of information
A visual showing what the customizable navigation on the new Seeking Alpha website looks like collapsed and expanded
Customizable side navigation
The stock page on the new Seeking Alpha website
Stock page
man looking at laptop computer
Dark and light mode of the landing page on the new Seeking Alpha website
Dark- and light mode
A portrait of a serious man looking straight into the camera
The premium version of the logged in experience on the new Seeking Alpha website
Landingpage
A collection of core page types for the new Seeking Alpha website
Page type overview
The logged-in website experience and the new marketing website for Seeking Alpha
Logged-in experience vs. marketing website
Marketing website and rebrand

For the marketing website and rebrand, we drew inspiration from the mindset of their expert investment community. With a focus on empowerment and growth, we created a clean and modern aesthetic that is built on a design concept we call 'A Sharp Eye'.

Every design element incorporates a sharp feature, whether it's in the typography, logotype, symbol, website design, or animation, etc.

We developed a monochromatic color palette with a pop of bright orange to infuse a sense of energy and focus.

Disclaimer: This part of the project is still in its conceptual stage.

A visual showing the evolution of the Seeking Alpha logo
Updated symbol and wordmark
The symbol build and construction
Symbol construction
An overview of the different color combinations for the new Seeking Alpha logo
Logo variations
An overview of the different Seeking Alpha sub brands
Seeking Alpha branded house
Physical brand application on a flag an pins on a jacket
Physical brand application
Brand application on an app icon shown in an iPhone
App icon
An overview of the digital brand activation on the new Seeking Alpha website
Digital brand application
The Investor Community page on the new Seeking Alpha marketing website
Investor Community page
An overview of the different core page type on the new Seeking Alpha marketing website
Page type overview
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